How to Determine if Your Copywriter is Worth It
If you want to make money online, you're going to have to have a website. If you desire that web site to generate income, it should be written very well. Unless you're good at copywriting already it's a good idea to employ someone qualified to create the text on your web site. A good copywriter will bring in lots more money than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Apparently, not all copywriters are the same. Some copywriters are extremely gifted. Some dream of having talent but are merely trying to make some bucks because they've heard that online copywriting is a breeze. Read on to find out how to figure the difference.
Does the copywriter have his or her own site? Any copywriter worth his or her salt is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a site, how can they claim to be able to help you with the one you are putting up? Look at the copy on the copywriter's website. If it is riddled with errors this is not a good sign.
How well do you react to the copy on the copywriter's web site? This is more involved than simply noticing grammar and spelling errors. Does the text move you to experience any kind of emotional reaction? Does it help you next page like the copywriter? Does the web copy make you want to follow up and learn more about the writer? Does the web site copy make you feel like you need to hire the writer immediately? Does the website copy make you you can try this out want to run away? Does it cause you to be inflamed? These are all vital reactions and you should heed to them.
Do a bit more background search on the copywriter. Search for reviews on independent websites and online forums. It is apt that the only reviews on the copywriter's site are going to be positive ones. You want to do a search for the writer's name to find out if there are any testimonials or reviews on websites that aren't run by or able to be falsified by the writer him or herself. Look closely at these testimonials. It is wise to ask the compywriter to provide you references also. You must actually get a hold of each reference and get an honest opinion about the writer from each person.
Be sure you spend at least a little time browsing the samples supplied by the writer. Ask the writer to send you several samples that aren't already provided on the site. This is particularly important if the copywriter says he or she is an expert in a specific field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have many choices available to you when you're trying to determine whether or not to pay for a copywriter. It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.